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COMNINOS 

INCORPORATED

Why Trademark Protection is a MUST-HAVE for Every Business in South Africa,Especially If You're a Startup!

Starting a business? Launched a killer brand? Got a logo, name, slogan, or product look you love?


Now ask yourself this: Have you protected it?If not — you’re taking a huge risk.

Here's why.


What Is a Trademark Anyway?


A trademark is anything that makes your business stand out — think names, logos, slogans, even product shapes and colors.


If it's how customers recognise you, it's probably a trademark.


Under South African law, specifically the Trade Marks Act 194 of 1993, a registered trademark gives you the exclusive right to use it — and stops others from copying or cashing in on your brand.


5 Reasons Why You MUST Register Your Trademark


1. Legal Protection

Without registration, your brand is vulnerable. Anyone can copy or use something similar — and you’ll have limited legal options.With a registered trademark, you have the power to legally stop them.

2. Nationwide Exclusivity

Your rights as a trademark owner apply across South Africa — not just in your province or online. You can enforce your rights wherever your brand is misused.

3. It Adds Serious Business Value

Your brand is an asset.Registered trademarks increase the value of your business and can even be licensed or sold — like property!

4. Investor & Customer Confidence

Investors want security. Customers want consistency.A registered trademark shows you're serious, professional, and protected.

5. Avoid Rebranding Nightmares

Imagine building a brand, getting big — and then receiving a letter saying someone else owns your name.That means new name, new website, new logo...


Can I Use ™ Without Registering?


Yes, but beware! The ™ symbol only means you claim the mark. It doesn’t give you legal protection.


The ® symbol? That’s the real deal — and you can only use it once your trademark is officially registered with the Companies and Intellectual Property Commission (CIPC).


Think You’re Too Small? Think Again.

Startups and small businesses are the most at risk.Why? Because they often grow fast and overlook IP.Then — boom — someone else registers your name before you do.

Don’t be that business.


What Can I Trademark in South Africa?


You can trademark:

  • Business names

  • Logos

  • Slogans

  • Product names

  • Even shapes, smells, and sounds!


Just make sure it’s distinctive and not already in use.

 

Ready to Protect Your Brand? We’ve Got You.


At Comninos Incorporated, we’ve helped  entrepreneurs, start-ups, and businesses secure their trademarks and protect their brands like pros.


We handle everything:


Trademark searches Application & registrationObjections & enforcement Strategy & brand protection


Let’s Make Your Brand Untouchable


Don't wait until it's too late.Get in touch with us today for a free consultation and let’s protect your brand — before someone else does.


 Email: john@comninoslaw.co.za Call: +27 72 899 8596


Comninos Incorporated — Law for Life. And for Brands That Mean Business.

 

 
 
 

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